Build Your Christian Personal Brand

YOUR FINANCIAL GAIN

If Christian Personal Branding sounds overwhelming, then this course will simplify the process for you. It focuses primarily

• on developing a Christian personal brand that helps you attract new business opportunities (customers, clients, business partners, etc.)
• showing you how to build a successful brand to help you spread your message to a wider audience
• practical (and some spiritual) tools and resources to help you with the personal branding process and managing your reputation
• Everything you need to build and sustain your brand identity, God’s way.

YOUR STRATEGIC GAIN

Module 1 – Why Do You Need a Personal Brand?

Branding builds trust and credibility with your audience, which is just as critical for you as an individual as it is for a business. In Module 1, you’ll explore the importance of personal branding and evaluate where you are currently, so you can start building a Christian personal brand that is both memorable and unique.

Module 2 - Clarify Your Vision for Your Personal Brand

Being clear about your vision allows you to design a path towards your success. In Module 2, you’ll learn how to create a vision board for your personal brand, so you can develop inspiring goals to follow.

Module 3 - Define Your Personal Values

Your uniqueness as a human being will make you stand out from other people in your field. In Module 3, you will learn to clarify your God-given qualities and values, which will underpin your personal brand and show your authenticity.

Module 4 – Craft Your Personal Brand Message

You need to communicate your uniqueness in a concise way that also conveys the benefits you offer. In Module 4, you’ll learn how to craft a God-first personal brand message and story that expresses both your personality and value and which resonates with the right followers.

Module 5 – Develop Your Brand’s Visual Style

Having a cohesive visual representation of your brand is vital. In Module 5, you’ll learn to choose the visual look and guidelines for your personal brand, so you present a coherent identity that’s immediately recognizable everywhere.

Module 6 - Refine Your Brand Communication Style

You express your personal brand not just through visuals, but also how you behave, online and off. In Module 6, you'll learn how to communicate your personal brand through your words and behaviors, so everything you say and do conveys the same message and image.

Module 7 – Assemble Your Branding Pack

Once you've defined the foundation for your personal brand, you need to make sure it's consistent all the time. In Module 7, you’ll learn how to put together a pack or folder with all your branding assets handy, and to make the necessary changes to your website, profiles, and bios.

Module 8 – Select Your Brand Communication Channels

With your personal brand clearly defined, you now need a strategy for spreading the word. In Module 8, you’ll focus on how you can use content to build your personal brand and the methods best suited to reach your target audiences, such as blogging and video.

Module 9 – Use Social Media to Build Your Personal Brand

Social media is a powerful tool for establishing your personal brand and helping you stand out in your industry. In Module 9, you’ll learn how to create a social media strategy that enhances your personal brand and helps you engage with their audience... without eating up all your time.

Module 10 – Manage Your Personal Brand Online and Offline

When you have a personal brand, you’re putting yourself out there for the world to see. In Module 10, you’ll learn how to manage your personal brand image, online and offline, so you retain a responsible and reliable reputation that inspires your audience’s trust.

Module 11 – Leverage Your Personal Brand through Your Network

Having a clear personal brand helps you expand the value of your network of personal and professional connections. In Module 11, you’ll explore ways to leverage your personal brand to build relationships that lead to new opportunities and increased influence.

Module 12 - Review and Refine

In this final module, you will bring together everything they've done in the course to form a powerful branding blueprint. You’ll also get the opportunity to review the course and plan future action, so you can achieve the goals you set for this course.

YOU'LL ALSO GET...

• Core Values Exercise – Use together with the Action Guide to narrow down your core values
• How Others See Me Exercise – Use together with the Action Guide to find out how others see you in the world
• Build Your Unique Personal Brand Overview Infographic - gives you an 'at a glance' visual of the process for launching and marketing your online course (in .pdf)
• Handouts of All of the Presentation Slides - so you can follow along, take notes, and refer back to the material later.